Contract Fraud Estate State
Practice Areas

Las Vegas, Nevada

8965 South Eastern Ave. Suite 260

Las Vegas, Nevada 89123

Phone: (702) 614-0600

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Lead Attorney

Robert Atkinson

Mr. Atkinson is highly experienced in commercial litigation. For more information click here


Misappropriation of the Name or Likeness of Another

Misappropriation of the Name of Likeness of Another is an invasion of privacy tort for the unwanted and unpermitted use of the name or likeness of an ordinary person. This is similar to, but distinct from, Misappropriation of the Right of Publicity, which involves property rights instead of privacy rights.

The elements of misappropriation upon name or likeness of another are:

  1. Public use
  2. Of a person’s name or likeness
  3. That is unwanted and unauthorized
  4. And results in an invasion of privacy that is redressable by general damages for the mental anguish and embarrassment suffered

People for the Ethical Treatment of Animals v. Bobby Berosini, Ltd., 895 P.2d 1269, 1283 (Nev. 1995).